Sunday, February 27, 2005

BIM Conference further Validates the Concept

The upcoming conference that Jerry Laiserin recently brought to my attention will potentially add more momentum to the BIM movement, and at the very least will provide additional real-world insights from a variety of perspectives for those interested in learning more:


Industry Experts to Explore Building Information Modeling

Atlanta, GA, February 23, 2005 -- As building owners increasingly demand
smarter ways to design, document and deliver their building projects, an
approach called building information modeling (BIM) is poised to "cross the
chasm" from pioneering technology to mainstream adoption. On April 19­­20,
2005, leading experts, solution providers and users of this technology will
meet at the Global Learning and Conference Center on the campus of Georgia
Tech in Atlanta to explore the challenges and opportunities of BIM, as well
as the processes necessary for successful deployment. Organized and hosted
jointly by the Georgia Tech College of Architecture (COA) Ph.D. Program and
the LaiserinLetterT technology advisory service, this conference includes
real-world case studies and interactive panels, as well as industry
applications and analyses essential to everyone who owns, operates,
constructs or designs buildings.

Links to audience registration and the conference agenda are available on
the web at or by contacting
Mrs. Mercedes Saghini at, phone +1 (404)
894-3476. Sponsorship information, for vendors of qualified technology
solutions, may be obtained by contacting Jerry Laiserin at, phone +1 (917) 225-7058.

The conference will examine the ways that BIM "offers fundamentally new
opportunities for improving the quality of design, shortening the building
procurement life cycle, and reducing costs," according to Charles Eastman,
director of the COA Ph.D. program and author of the definitive book
Building Product Models. Both public and private building owners are
beginning to recognize these benefits. A key confirmation of this trend is
the US General Services Administration's (GSA) requirement for a BIM
approach at the concept design phase of all projects starting in fiscal
year 2006 (which begins October 2005). Notes Eastman, "the issue no longer
is why or when to adopt BIM, but how to effectively deploy it now."

LaiserinLetterT editor Jerry Laiserin, founding director of the aecXML
project for industry data exchange and widely credited with standardizing
and popularizing the terminology of BIM, observes that "the
multi-dimensional, data-rich models of the BIM approach enable contractors,
engineers, architects and building product manufacturers to work as a
tightly integrated team helping owner-operators build smarter." Case study
and application presentations at the conference illustrating such teamwork
include BIM for Steel Construction, BIM for Precast Concrete Construction,
BIM for Energy Analysis, BIM for Project Delivery and BIM for Industry
Integration, as well as BIM for Owners. Panel presentations include leading
providers of technology solutions in each of these areas.

With the BIM approach finally "ready for prime time," this Georgia
Tech/LaiserinLetterT conference offers important business and professional
knowledge critical to every executive and manager in the building enterprise.

Conference on Building Information Modeling:
Challenges, Opportunities, Processes, Deployment
April 19­20, 2005­Atlanta, Georgia, USA

Registration contact:
Mrs. Mercedes Saghini
Georgia Tech College of Architecture
+1 (404) 894-3476

Media and sponsorship contact:
Jerry Laiserin
The LaiserinLetterT
+1 (917) 225-7058

About Georgia Tech
The Georgia Institute of Technology is one of the nation's top research
universities, distinguished by its commitment to improving the human
condition through advanced science and technology. Georgia Tech's College
of Architecture Ph.D. Program has been a leader in the development and
testing of BIM modeling applications and the integration software needed to
allow such applications to work together.

About the LaiserinLetterT
A technology advisory service providing analysis, strategy and opinion to
business leaders in the built environment, the LaiserinLetterT, under
editor/consultant Jerry Laiserin, has been in the forefront of tracking BIM
technology and advising clients on its capabilities.


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